Juror Attitudes in Complex Cases

How Real People Think About Tough Trial Issues A live presentation of a focus group

Note: This class will run 2-5pm and is worth 3 hours of practical skills credit.


In the ocean of facts and law that make up a complex case, how do you decide where to focus?  What matters to jurors when they are faced with tough issues? Whether it is a contested liability auto crash, medical negligence, insurance bad faith, product liability, premises cases, or intellectual property dispute, real people don?t think like lawyers, and lawyers must meet the needs of the jurors instead of their own. Come listen to real people talk through how they feel about issues like: ?big money? damages, the burden of proof in a medical negligence or products liability case, the standards they think plaintiffs should be held to when they sue, why the ever-present McDonald?s coffee case still matters, and more. Jeffrey Boyd, President of Boyd Trial Consulting will present this combination of lecture, live interactive focus group, and questions and discussion, suitable for all litigation practice areas and all levels of experience. Come see what it takes to win a complex case! Jeffrey has tried over 100 civil jury trials and has served as a trial consultant for over 15 years.


For more information: Call Don Jacobs, Attorney at Law at 360.695.1624. For registration questions, call the MBA at 503.222.3275.

Date & Time
Tuesday, May 19, 2015, 2:00pm-5:00pm
World Trade Center Mezzanine Room, Building 2, 26
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Credit Types
Practical Skills